News

Access Cash founders back electronic advertising company

June 6, 2004

MINNEAPOLIS, Minn. - Frank Capan, Ron Roth and Mike Roth -- the previous owners of super ISO Access Cash, which was sold to eFunds in 2001 -- are the latest investors in AllOver Media, a Maple Grove, Minn.-based specialist in electronic indoor advertising.

By the end of this year, the company could include as many as 75 franchises across the country, founder Tony Jacobson said in a Minneapolis-St. Paul Business Journal report. Jacobson hopes to increase his company's national presence from about 25 current franchises to more than 200 in the next two years.

Founded in 2002, AllOver Media began when Jacobson, who was working for the Minneapolis branch of Colorado-based NextMedia Group Inc., purchased the division of NextMedia that served smaller markets. Rather than running each market from his Minneapolis office, Jacobson believes his company can be more effective by servicing them via local offices operating under the AllOver Media name.

This model, of course, offers obvious parallels to the ATM industry. "How we will approach [growing] this business is similar to how we approached our ATM business," said Capan, executive vice president of corporate development for AllOver Media, in the Business Journal report.

Jacobson said that AllOver Media's electronic product enables advertisers to target more affluent customers by placing television or still electronic ads in restaurants, health clubs, spas, nightclubs and arenas. The ads are displayed on 15-inch digital flat screens enclosed in custom-colored laminate cases. The screens are generally located in the bathrooms and other common areas of participating facilities.

The company already signed nearly 100 advertising venues in the Twin Cities, including TGI Friday's, Sidney's, Bellanotte, Brit's Pub and KFAN the Restaurant, according to the Business Journal.