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4 examples of ATM branding to jumpstart a creative brainstorm

January 14, 2014 by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM

Many financial institutions and retailers still see ATMs merely as cash or transaction machines. In reality, creative thinking can transform a standard automated teller into a vehicle for brand outreach.

Here are four examples of ATM innovation to help jumpstart your creative branding brainstorm.

1. Grow Financial Federal Credit Union

 Tampa Bay, Fla.-based Grow Financial didn't just place an ATM in the Westfield mall in the neighboring city of Brandon. The FCU created a unique and memorable billboard to announce its presence, garner attention, draw more transactions and provide a pleasing visual element in a busy venue.

2. PNC Bank

Pittsburgh-based PNC Bank dispensed with the standard bulky box when placing this drive up ATM — one the FI's fleet of 7,500 — in the parking lot of a Walmart Neighborhood Market. The modern lines and attractive use of the bank's colors and logo are more likely to draw frequent users — and ensure that passers-by recognize PNC as a large and well-established institution that is keeping the needs and ideas of "current" generations in mind.

3. Bank of Oklahoma

Tulsa-based Bank of Oklahoma's attractive mobile ATM has a proven track record of providing excellent service during events and promotional appearances. But while raising awareness of the BOK brand and new customer acquisition might have been the original value proposition behind the mobile ATM's sleek lines and eye-catching wrap, its recent service in tornado-stricken communities has made it no less valuable to residents affected by disasters.

4. Member One Federal Credit Union

This 70,000-member Roanoke, Va.-based FI brainstormed an attractive solution for sprucing up this drive-up ATM. Both the bright colors used and the detailed visual imagery of the revamped machine draw the eye and act as a quality brand billboard in an accessible, high-traffic location.

These are just a few ways that financial institutions and retailers can get creative with their ATM placements in order to attract more attention, more ATM users and generate a great deal of brand awareness.

Remember … an ATM can be more than just a cash machine. Think creatively about yours in 2014!

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