Article
Credit unions can reach next-gen users via multiple channels
Barbara Cure, an e-commerce consultant, says FIs, especially credit unions, are not taking advantage of social networking and blogs to reach younger users
September 17, 2009 by Tracy Kitten — Editor, AMC
Banking has changed, and so have the consumers who seek out banking services. That was the message delivered by most of the presenters during this week's Credit Union Services & Products Forum in San Diego.
One presenter, Barbara Cure, an e-commerce consultant for NCR Services, says credit unions need to do a better job of connecting with members and potential members by responding to and posting blogs, as well as promoting their products and services on social networking sites such as Twitter, Facebook and LinkedIn.
