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Adding value with fintech: What's in it for the customer?

At the BCX Summit, Darren Easton of CFSI explained that technology is only as great as its ability to prove to customers that their FI cares about their financial health.

November 10, 2016

Financial institutions today have a huge selection of fintech solutions they can add to their product and service offerings to customers. But how do they choose which ones will offer the best return and build the strongest customer loyalty?

At the recent Bank Customer Experience Summit in Chicago, Darren Easton, a director at the Center for Financial Services Innovation, explained that the first step is for FIs to make sure they know who their customers are and what they need. The second step is to offer them technologies that meet those needs and help them improve their financial health. The result? Lasting customer connections.