STRATEGIC PARTNERS
August 10, 2009
According to its president, Margaret Irvine Weir, the bank understands that good customer service is the most valuable piece of the customer experience. Keeping with its customer promise to experience the next level in banking, NexTier executives discovered that the current 7-10 day wait for debit or ATM cards was affecting overall customer satisfaction levels throughout its bank system.
In addition to no ATM fees and online bill pay, instant access to debit and ATM cards was the next logical step in taking the experience to the next level. In many cases, it simply wasnt reasonable to expect members to wait up to two weeks to access their funds on a new debit account. In order to keep customers happy and improve their satisfaction, NexTier Bank wanted to make obtaining a debit card more efficient and convenient and knew that to do so, a change to its issuance process was necessary.
In 2006, NexTier representatives came across instant issuance technology as a possible answer to this issue. Based on initial proposals, NexTier decided to move forward with Dynamic Card Solutions (DCS) based on the user-friendly interface, overall investment, reliability, security of its instant issuance software and based on the companys reputation as the leading provider of instant issue software for Visa and MasterCard branded plastics in the United States.
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