January 3, 2020
Banks must understand that Gen Z consumers will eventually make or break their success. Though technological adoption has slowly become more of a priority for these organizations, true disruption and risk-taking innovation is going to be needed to prepare for the next generation of consumers who prefer to operate online and on-the-go. The banks who make the necessary accommodations will benefit tenfold from the investment, and those who choose to ignore Gen Z consumers will ultimately be left behind.