Brochure

BankWorld Segmentation

November 21, 2018

Presented by

The bank can reduce the costs of servicing customers by only offering services that are appropriate to their segment.The bank can also increase revenues by targeting products and services at customers in other segments. Segmentation allows the bank to maximise the efficiency of its self-service channels across a varied customer base.

About The Sponsor

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CR2

CR2 is the leading global provider of innovative self-service banking solutions providing banks worldwide with robust and flexible ATM, Internet, Mobile, Kiosk and POS channels.

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