STRATEGIC PARTNERS
August 11, 2009
According to research conducted by HIM, a European research firm, convenience-store retailers who install ATMs see an average spending increase of 65 percent soon after the machines are installed. The survey, conducted during spring 2006, was carried out as part of Link Interchange Network Ltd.’s Convenience Store Tracking Programme, which is carried out several times a year.
“The research confirms our long held belief that cash machines in convenience stores have a positive impact on day to day business levels,” Link spokesman Graham Mott said. “Increased revenue and improved customer numbers make a compelling argument for retailers to consider installing a cash machine.” According to the survey’s findings, c-store shoppers spend an average of £5.64 per visit; a cash machine user at the store will spend 65 percent more, an average of £8.99. Interestingly, the research also found that the removal of a cash machine could have a detrimental effect on business, as one in 10 people stated they would shop elsewhere if an ATM was removed from their local c-store.
Cash machines also had a positive impact on footfall numbers as it was found that the cash machine attracts more customer visits to a store than, for example, the sale of magazines or sandwiches.
