Bank Customer Experience Podcast
First National Bank of Omaha shares content strategies that work
Regina DeMars at First National Bank of Omaha and this year's keynote speaker for the Bank Customer Experience Summit, shared how banks can develop content that works.
July 12, 2024
Content is king. But how should content rule? In order to properly serve customers, banks need a solid content strategy that both retains current customers and brings in new ones. In today's podcast episode, keynote speaker for the 2024 Bank Customer Experience Summit, Regina DeMars, director of content marketing and social media strategy, First National Bank of Omaha shared insights on content strategy.
DeMars led her bank through many changes, including the integration of TikTok and other social media tools. In today's podcast, she covered a variety of topics including:
- How has content strategy changed?
- How can content be converted into action on the customer side?
- What sort of content do you think works best for retaining bank customers?
- What about gaining new customers?
- Can you give us a little preview of what you'll share as a keynote speaker?
- How has the First National Bank of Omahas content strategy developed over time?
You can listen to the podcast episode in full above.
Click here to register for the Bank Customer Experience Summit. Use the code AMCEDIT20 for 20% off checkout.
