News

Xstream advertising reaches out to ISOs

November 20, 2002

OXNARD, Calif. -- William Loeb, formally director of sales and marketing of BankCard Services and manager of promotions and marketing for ATM Global, has joined XStream Advertising, a division of ATM manufacturer Unlimited Cash Inc., as director of ISO relations.

Loeb will help introduce the company's digital advertising EZ ADSTATION product to ISOs.

The EZ ADSTATION, which was launched at last month's NACS Show 2002, is a self-contained advertising product that can be deployed over an ATM or wall mounted, ceiling mounted or installed as part of a store's display fixtures. The EZ ADSTATION offers either a high-resolution 15-inch flat panel screen or 42-inch plasma screen.

Both options are driven by XStream Advertising's delivery system, which includes XStream Advertising's proprietary in-store ad creation software, EZ ADS. The software includes templates, images clip art and voiceover, allowing merchants to create advertising for in-store promotions. The merchant uses a PC to create and send ads remotely to one EZ ADSTATION or to hundreds of stores. The merchant also has the option to sell advertising to product suppliers or to outside local businesses.

XStream Advertising's ISO marketing program includes in-house leasing, training and a sales commission structure familiar to ATM sales groups, according to Carl Davidson, the company's president.