News

Wincor announces ProClassic/ProSales CRM software solution

November 20, 2005

AUSTIN, Texas - Wincor Nixdorf announced in a news release the rollout of its ProClassic/ProSales CRM software solution for ATMs.

The ProClassic/ProSales software solution gives financial institutions the ability to make personalized contact with customers at the ATM, including advertisements, messages, surveys or other information. With ProClassic/ProSales, the customer's response is delivered directly to the marketing system and acts as the link between a bank's existing CRM system and its ATM network. This allows FIs to generate revenue with third-party advertising, reduce advertising costs and increase customer loyalty through personalized marketing and sales campaigns.

ProClassic/ProSales allows banks to offer customer account preferences, such as selection of "usual transaction" dollar amounts, language preference, choice of printing of receipts and choice of card-return sequence.

"With the majority of customers using the ATM as the main point of contact with their bank, banks now have a unique opportunity to increase the efficiency of that contact through targeted and personalized marketing," said John Tyler, vice president, Wincor Nixdorf Banking USA.

ProClassic/ProSales will be demonstrated Nov. 15-17 at the 2005 Retail Delivery Conference & Expo in Orlando, Fla.