Innovation

WHP Global launches WHP+, full-service e-commerce platform

image provided by WHP Global

November 23, 2020

WHP+, a direct-to-consumer turnkey e-commerce platform launched by WHP Global offers full-service operations including technology logistics, analytics and more, according to a press release.

Brands can deliver all product categories and engage directly with consumers through the platform, and also benefit together through shared licensees, vendors and partner networks.

Anne Klein is the first brand to launch on the platform which becomes a hub for the brand, connecting all services together such as customer service, marketing and reverse logistics.

"The launch of our e-commerce platform WHP+ is a game changer. Owning and controlling the highest growth channel in retail will allow us and our licensees to drive material growth as one unified team," Yehuda Shmidman, WHP Global's Chairman and CEO said in the release.