July 29, 2003
A national fast food chain wanted to upgrade the quality of its drive-through order-taking system at 575 of its franchises throughout the US because the old system was slowing customers in two ways. First, restaurant personnel and customers frequently misunderstood each other using the microphone-and-speaker system - creating unnecessary delays when customers were handed the wrong order. Second, if customers paid for their orders using a credit card, more delays were created. Customer satisfaction was declining and franchise owners realized they could make more money by serving customers faster -- and with fewer errors. Clearly, a more efficient drive-thru system was needed.
To read the rest of this White Paper from Digi, go to this link.