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Wells Fargo connects with the community through ATM screen

September 9, 2013

While the Fed frets that some U.S. banks are "too big to fail," consumers fume that they're "too big to care." But through the medium of the ATM screen, the nation's fourth largest trillion-dollar bank is "rightsizing" its customer relations to the community level.

The Charlotte Business Journal recently reported that, through September, almost all of the 674 Wells Fargo ATMs in North Carolina will display a screen honoring the state's 2013 Principal of the Year and 2013 Teacher of the Year.

"At Wells Fargo, we believe it's important to celebrate great educators who encourage, support and inspire the students they teach in our community," said Wells Fargo regional president Stan Kelly. "Our entire community benefits from their work, and we want to show our appreciation by honoring North Carolina's best."

Wells Fargo employs more than 20,000 workers in the Charlotte area, which serves as the hub for the bank's East Coast operations.

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