News

Welch ATM buys marketing/tech concern Code Green

March 25, 2013

IAD Welch ATM has announced its acquisition of Code Green, a marketing strategy and technology services firm specializing in the development, creation and sale of products and services for credit unions and independent banks.

Products offered by Gaithersburg, Md.-based Code Green include the location mapping tool BranchMap, which integrates branches, ATMs, surcharge-free network ATMs and shared branch locations into single search and mapping tool on an FI's website. The program is also available in mobile-compatible formats for banks and credit unions.

Other products include Loan Saver, an online loan lead generation tool and Ratecast, a centralized rates marketing/management system for marketing financial products.

"Welch ATM strives to provide products and services that can successfully expand and magnify financial institution success," said Adam Hobelmann, vice president of sales and business development at Welch ATM. "Code Green brings a variety of new opportunities to the table that can broaden our customer service offerings both through the ATM and beyond."

Jason Green, founder of Code Green and now president of the Code Green division of Welch ATM, said his company would continue to work on new products credit unions and community banks. "[W]e will now have more resources, enabling us to focus on new product development and other new offerings that enhance ATMs and evolve them into interactive branding, marketing and communications platforms," he said.

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