Digital Banking
Washington Trust launches campaign promoting account openings
June 24, 2024
Washington Trust, a Rhode Island-based bank, introduced a campaign to promote opening accounts online. The multimedia campaign features local businesses and locations such as Roger Williams Park Zoo, Del's Lemonade and Carousel Village, according to a press release.
"Washington Trust is committed to providing the best banking experience for our customers," Edward O. Handy III, chairman and CEO, Washington Trust, said in the release. "We understand people lead busy lives and this campaign illustrates, in a fun way, how our technology makes it fast and easy to open personal deposit accounts online and then quickly and securely switch direct deposits and recurring payments from another bank or credit union to Washington Trust."
The bank produced the campaign in Spanish and English as part of its "What we value is you" brand message.
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