Bank / Credit Union
VyStar Credit Union partners with Kennesaw State University for arena naming rights, discounts, initiatives
August 21, 2025
VyStar Credit Union partnered with the Kennesaw State University Athletics Association, based in Kennesaw, Georgia, for a variety of initiatives including naming rights for the arena to the Kennesaw State Owls basketball and women's volleyball team, according to a press release.
The VyStar Arena seats more than 3,800 people within the KSU Convocation Center. In addition to the arena, VysStar will also provide ticket discounts, volunteer events, student initiatives and other community efforts.
"This partnership reflects our commitment to enriching the lives of our members by investing in experiences that bring people together," Brian Wolfburg, CEO and president, VyStar, said in the release. "Whether it's through education, community, or shared moments in the arena, we're focused on creating meaningful opportunities that strengthen connections and enrich lives."
"We are thrilled to partner on the VyStar Arena. This landmark naming reflects the soaring rise in Kennesaw State University," Milton Overton, director of Athletics, KSU, said in the release. "With our competitive presence in Conference USA basketball and volleyball, record-setting attendance, and national viewership, this partnership with VyStar will shine on a grand scale both locally and nationally. I extend my deepest gratitude to everyone at KSU and VyStar who made this transformative moment possible. I look forward to Owl Nation making VyStar Arena one of the biggest home court advantages in the country."
