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Visa tells ISOs it plans to be more 'responsive'

April 24, 2006

Digital Transactions: Speaking to an audience of merchant processors, acquirers and independent sales organizations at last week's Electronic Transactions Association trade show in Las Vegas, Visa USA's president and chief executive promised that Visa will become more open and responsive to non-issuers' concerns. John Philip Coghlan outlined a plan by which Visa will seek to win acceptance in more locations, where consumers use cash and checks and convert a greater share of those transactions to cards. Among the changes: increased openness about Visa's operating regulations and new incentives to spur quicker adoption among industry participants of data-security rules Visa and other networks put in place early last year. Limited - or no - access to network operating regs has long been a sore point for ISOs and merchants.

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