Digital Banking

University Credit Union partners with Asa to connect members to fintechs

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December 19, 2022

University Credit Union, based in Los Angeles, has partnered with Asa, an embedded fintech solutions provider, to connect its members to fintech services. Asa tokenizes and anonymizing member's data while connecting them to a variety of fintechs so they can customize their banking experience securely, according to a press release.

With Asa, members can download a variety of niche apps, all while remaining connected to their credit union or financial institution of choice.

"Our credit union strives to lead with innovation, and partnering with ASA enables us to bring a wide range of fintech options and offerings to our members at once with optimal security," Estela Nagahashi, EVP and COO of University Credit Union, said in the release. "With ASA, members will have greater choice for which technology they want to try and deeper control over when and with who[m] to share their information with. Plus, ASA's collaborative banking model enables us to remain the hub for our members' experiences, deepening engagement and relationships."