Payments

SheerID partners with FIS for merchant audience verification

December 14, 2022

SheerID, an identity marketing company, has partnered with FIS, a technology solutions provider for financial institutions and businesses, to provide identity marketing to the FIS Worldpay platform. With this partnership, merchants on the platform can offer segmented discounts based on age, community or job, according to a press release.

SheerID uses a digital verification engine with access to 20,000 data sources to provide this information. It also provides ROI reporting for tracking conversion rates and revenue. Merchants can use this information to provide special offers through landing pages, during checkouts or via a loyalty program.

"Our strategic partnership with Worldpay enables Worldpay's merchants to access our audience verification service to help them drive significant business outcomes," Jake Weatherly, CEO at SheerID, said in the release. "Providing offers to valuable consumer communities like students, teachers, and the military is a proven strategy to drive immediate sales, and, in the cookieless future, online merchants will increasingly rely on privacy-compliant zero-party data marketing solutions like this to drive both consumer acquisition and retention."