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Sam's Club claims 'first' among major retailers with move to EMV

June 6, 2014

Sam’s Club is set to become the first mass retailer to implement EMV chip-enabled technology, according to an announcement this week from MasterCard. The co-branded cards will be issued by GE Capital Bank.

“MasterCard has taken a strong stance on the need for the U.S. market to make the transition to chip-enabled credit cards for the benefit of cardholders and merchants alike,” said Chris McWilton, president for North America at MasterCard. “This move by Sam’s Club makes them a trailblazer in getting chip cards in the hands of businesses and consumers, and leading the push toward a safer and more secure customer experience. This will no doubt help drive chip-enabled technology forward here in the U.S. as it gains more traction.”