Innovation

Rain Technology intros display screen branding solution

Photo: Adobe Stock

April 29, 2024

Rain Technology, a directional display company, introduced Display Screen Branding, which can show a logo or text to anyone outside of the central viewing angle of the display for marketing and privacy. This solution can be used for retail displays, POS or ATMs, according to a press release.

"Our 30 years of optics and photonics expertise continue to push the edge on new functionality for LCD and OLED displays across many industries — automotive, retail POS, ATM, and consumer electronics," Robert Ramsey, CEO of Rain Technology, said in the release. "By providing a switchable layer embedded in the display, Display Screen Branding enables marketers to present a static logo or a promotional message — even when the display is off or the device is in privacy mode."

The solution can also work with vehicles by providing branding messages.

"We are excited about the possibilities of this new technology, especially with the latest trend in pillar-to-pillar automotive displays," Elly Chen, director of product planning and marketing at CMMT, said in the release. "We have already proven that this technology is straightforward to integrate and are ready to help brands realize their vision with this new technology along with our panel manufacturing partners."