News

Precidia helps c-store chain convert ATMs to IP

July 7, 2004

OTTAWA, Ontario Canada - Precidia Technologies, a provider of IP enabling technologies, has deployed its EtherDial product across the Flash Foods chain of 163 stores, connecting ATMs to the company's wide area network (WAN).

According to a news release, BellSouth provides the network transport and equipment for Flash Foods' Frame Relay network, creating a WAN environment that allows ongoing data communication between the convenience stores and the company headquarters in Waycross, Ga. As part of its solution for Flash Foods, BellSouth worked closely with Precidia to meet the specific networking needs of integrating the company's ATM network.

Between July and December 2003, Flash Foods, a convenience store chain with locations in Georgia and North Florida, rolled out the EtherDial as part of its corporate strategy to IP enable its stores. Flash Foods is interested in using technology to increase profitability through the cost and operational efficiencies made possible by networking.

"Using the EtherDial, we were able to connect older, legacy ATMs directly to our company WAN and eliminate the costs associated with dedicated dial lines," said Jenny Bullard, Flash Foods' chief information officer.

Ken Wade, director of Store Automation for Flash Foods said, "We were attracted to the Precidia product because we can quickly configure the device and interface to the ATM. Furthermore, its low-maintenance makes it a no-worry option."

"Today, everyone wants the benefits of IP. However, the expense of buying IP ready equipment, compounded by additional implementation and training requirements can discourage merchants, particularly when existing terminals and ATMs are still reliable," said Deepak Wanner, president of Precidia Technologies, in the release."Precidia brings IP capability to serial equipment, enabling merchants to maximize existing investments while enjoying the advantages of IP connectivity."