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Pizza Hut launches ATM ad campaign
January 27, 2009
Finextra:Pizza Hut is set to launch an ATM advertising campaign to promote its new, fixed price 'Happy Hour' menu. The menu, which launched Jan. 19, will be promoted via an ATM:ad campaign with i-design that went live Jan. 26. The ads will run for 2 weeks across ATM:ad's national network of ATMs. "We needed an advertising medium which allowed us to engage in a dialogue with our target audience," said Claudia Nicholls-Magielsen of Pizza Hut. "The combination of geographically targeted ATM advertisements and 'reminder receipts' appealed to us as a powerful way of communicating with our customers."
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