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Phoenix Interactive to install voice-guidance software

March 23, 2011

Publix Super Markets Inc. announced Wednesday that it has selected Phoenix Interactive Design Inc. to install voice-guidance software on Publix's entire ATM network.

Phoenix Interactive Design, an independent provider of Windows-based, multi-vendor ATM software for the financial-services industry, will install the VISTAatm Audio Assist solution on the Publix's Presto! ATMs.

The agreement extends the relationship between the two companies, which began in 2005 when Phoenix supplied the multi-vendor VISTAatm terminal software along with VISTAatm Developer Workbench. The technology enabled Publix employees to manage their software changes and developer efforts on its 1,100 ATMs. Publix operates 1,032 stores in Florida, Georgia, South Carolina, Alabama and Tennessee.

Voice-guidance software provides a customer convenience, said a Publix spokesperson.

"We are committed to making life easier and more convenient for all our customers," said Maria Brous, director of media and community relations for Publix, which is based in Lakeland, Fla. "The new audio feature will provide greater accessibility and security to our customers. All of our ATMs will be equipped with Phoenix's voice-guidance technology that will walk customers through every step of an ATM transaction and ensure that everyone can use Publix ATMs with ease and confidence."

The technology will give customers the ability to hear private voice instructions when conducting an ATM transaction. Customers can choose to display or not to display the ATM transaction screens while the audio feature is in use. Most standard headsets can be used for the audio feature.

"We are proud to work with Publix and to supply them with our VISTAatm Audio Assist solution as they bring this new level of ATM service to their customer," said Marco Di Cola, vice president of business development for Phoenix Interactive, which is based in London, Ontario, Canada.

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