Software

Persado intros AI email solution for financial services

Photo: Adobe Stock

March 20, 2025

Persado, an AI content optimization company, has introduced Dynamic Email, an AI marketing solution for financial institutions. With the tool, banks can deliver optimize and personalized content via email marketing, according to a press release.

Dynamic Email offers a variety of tools such as:

• Library of high-performing content.
• Ability to update content without re-coding.
• HTML and Persado scripts.
• Advanced machine learning with full-stack GenAI.
• ADA-compliant.
• Send time optimization.

"Manually conducting A/B testing is time-consuming because of complex setup, results monitoring, and the back and forth to get legal approvals. This is even harder within campaigns with massive workflows, which often make the push for automation at odds with the need to keep content fresh, react to market dynamics or competition, and speed time to market," Assaf Baciu, president and co-founder, Persado, said in the release. "Persado Dynamic Email streamlines execution and improves performance for batch sends and trigger campaigns — while also considering privacy and legal guardrails. It's all about efficiency."