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Paramount to go pink for October

Paramount Management Group will turn its ATM video toppers pink to observe National Breast Cancer Awareness Month.

September 23, 2014

Paramount Management Group, a nationwide ATM owner and operator, has announced that all of its video toppers will go pink during October in recognition of National Breast Cancer Awareness Month.

In a news release, the company said that the ATM toppers will run messages supporting the annual event, which promotes awareness of the disease.

"We want to help promote breast cancer awareness, as this effort in some way touches everyone worldwide. We have the resources to reach thousands of people each day so let’s get the message out," said Paramount CMO Michael Tedesco.

Paramount is not new to partnerships with charitable causes; earlier this year the IAD collaborated in a fundraising effort with Horizon Initiative, an organization whose mission is to help orphaned children in Kenya achieve a hopeful, self-sustaining future.