Bank / Credit Union

NY’s Five Star Bank consolidating branches

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August 12, 2020

Five Star Bank is consolidating six branches in upstate, New York, due to a decline in customers using in-person services.

The bank will merge the branches into five other locations, and will keep two drive-thru facilities from branches slated to close, according to a WETM report .

"Customers behaviors were forced to digital and it accelerated that experience," Joseph Dugan, Five Star Bank's chief experience and go-to-market officer, told the news outlet. "Once they've tried it, we're finding that they're not really going back to the branch. It took those people that were kind of late adopters, or not interested who were continuing to go into the branch and kind of forced them into a digital solution."