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ATM marketers gain idea-sharing platform with newly formed group

The new group will promote communication among marketing professionals, and also between marketing staff and upper management.

January 23, 2015

The ATM Industry Association has formed an international ATM Marketing Committee whose mission is to assist and support industry marketing professionals.

"Many industry marketing professionals have difficulty convincing upper management to invest in marketing," said Rebecca Hellmann, a marketing strategist for midlevel and community FIs for Cardtronics, and chairman of the new committee.

"The ATMIA marketing group will work to provide information via conference calls, webinars and on-site meetings to help inform industry marketing professionals about the latest marketing tips, tricks and trends — as well as ATM news, new technology and other developments."

The new group will promote communication among marketing professionals; educate members on advances in marketing technology and techniques; and provide information to help members more effectively promote their company's products and services.

The inaugural meeting of the ATMIA Marketing Committee will take place Tuesday, Feb. 17, in Las Vegas during ATMIA US 2015. The group will meet at 10:15 a.m. in the Calabria room.

"I encourage anyone who has a hand in marketing to consider joining the group," said committee co-chair Alicia Blanda, chief marketing officer at Blanda Marketing and Public Relations.  "We have an exciting line up of guest speakers and educational webinars planned for 2015."

Marketing professionals may sign up for the committee by contacting Sharon Lane, ATMIA global director of finance and member services. Committee membership is open to employees of ATMIA member companies.

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ATM Industry Association (ATMIA)

The ATM Industry Association, founded in 1997, is a global non-profit trade association with over 10,500 members in 65 countries. The membership base covers the full range of this worldwide industry comprising over 2.2 million installed ATMs.

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