News

Multi-Choice Cash rolls out ATM marketing management program

October 17, 2013

Multi-Choice Cash, a division of Las Vegas-based casino cash services provider ATM Merchant Systems, has launched Multi-Choice Marketing Content Manager, a content delivery management system for ATM screens and toppers, digital posters and more. 

In a news release, MCC said the new program was designed to give users greater control of their digital marketing activities. Via a web-based portal, users can control video, static images, and "above layer" artwork as well as content scheduling and timing for hundreds of devices — all at the same time.

Joe Maneen, EVP of business development at MCC said the new offering not only allows customers to efficiently manage their digital signage, but also allows them to optimize their ATM footprint, turning the ATM into a powerful marketing device.

"The ATM is much more than a cash dispenser," Maneen said.  "Multi-Choice Marketing Content Manager is an easy-to-use tool that truly puts control of ATM screen and topper marketing in the hands of the casino."

Read more about distributors, ISOs and IADs.