News

Mobile locator app lets CU members easily find shared ATMs, branches

July 21, 2017

A new locator app from Co-op Financial Services helps smartphone users easily find any of nearly 30,000 surcharge-free Co-op ATMs and 5,600 locations in the Co-op Shared Branch network, according to a press release.

The downloadable locator app for Android and Apple iOS devices is available to the 60 million members of credit unions participating in Co-op ATM and Co-op Shared Branch.

Co-op President and CEO Todd Clark said that the new and enhanced version of the app will be especially useful to credit union members in the millennial demographic.

"Research indicates that the reputation of digital natives as being unconcerned with branches may be overstated," Clark said. "In Co-op's recent survey of credit union members, millennials rated accessibility to branches and ATMs significantly higher than other age groups."

Enhanced features of the new Co-op Locator app include:

a customized, intuitive interface – Upon selection of their credit union in the app the user gets results specific to their membership. The app automatically geolocates the user and displays results based on the individual's location and membership, eliminating the need to initiate a search.
Notifications – Users can opt to be alerted when locations are added, removed or changed.
Ride-share integration – Users who select "Get directions" may use the program's maps feature for turn-by-turn directions or request a ride-share or an Uber or Lyft pickup. Pickup and destination information are automatically entered into chosen ride-sharing apps.

"Consumers are benchmarking the experience provided by their credit union against all the digital experiences they are having throughout their day," Clark said. "They expect intuitive, even predictive, digital experiences that make their lives simple. Co-op is on a journey to help more credit unions exceed the expectations of digital consumers. "

The new Co-op Locator app is available for download from Google Play and iTunes.