Payments

Mastercard partners with Ecommpay for Click to Pay

Photo: Andrei Antipov - stock.adobe.com

July 18, 2024

Ecommpay, a payments platform, partnered with Mastercard to deliver Click to Pay for merchants. With this tool, merchants can tokenize customer card details for guest checkout without redirecting customers elsewhere to complete the purchase, according to a press release.

In particular, Click to Pay use user recognition network tokenization to remove the need for customers to enter passwords or card details manually. With this tool, merchants can increase approval rates by up to 3% and reduce checkout times by as much as 50%, according to the release.

Click to Pay is integrated directly into the checkout flow and is based on EMVCo standards.

"Not only does Click to Pay allow customers to pay with just a few clicks, it addresses the inconvenience of manual card entry, offering a more efficient and secure payment experience," Liudmila Zhelenkova, head of acquiring at Ecommpay, said in the release. "This streamlined process increases transaction success rates and conversion rates while maintaining the same processing costs as regular card transactions, so we expect it to become increasingly popular among merchants."