News
MasterCard Advisors releases study on small businesses, card usage
February 20, 2008
PURCHASE, N.Y. — MasterCard Advisors, the professional services arm of MasterCard Worldwide, has announced its Small Business Study, an in-depth report of cardholders' spending, attitudes and preferences across the leading small business card issuers.
Based on responses from some 5,000 U.S. small business owners, the new research supplies unique, data-driven insights into what issuers can do to encourage cardholders who own small businesses to employ business credit cards, as well as how to ensure customer satisfaction.
The study provides an informative view into how many small business owners still use personal (consumer) credit cards — rather than a dedicated business card — to cover their company expenses. The second of six reports in Advisors' Comparative Cardholder Dynamics series, it also provides insights into how small business owners respond to the card products and services targeted to them, as well as their attitudes and card usage patterns. MasterCard Advisors can help issuers leverage these insights with turnkey solutions to develop new card products or to maximize the performance of existing small business products.
Among the questions the study answers are:
- How well are issuers meeting the needs of small business owners?
- Which small business card issuers are doing the best job?
- Which benefits and features influence a customer's choice of a small business card?
- How important are rewards and online financial reporting to small business owners?
- How do various product and service offerings affect cardholder satisfaction?
- Which issuers are most successful at boosting average cardholder spend?
Related Media
Subscribe
Get the latest news and resources from ATM Marketplace.
Recent Posts
Nymeo Federal Credit Union wins recognition as 1 of the best workplaces in Maryland
ParaScript intros verification solution for checks
SEC accuses former ATM businessman Daryl Heller of funneling $185M from investors
Fifth Third named as top veteran friendly employer
DC AG sues Bitcoin ATM operator Athena Bitcoin for allegedly exploiting scam victims
