News

Level Four to demo branding on ATM screens

November 5, 2003

LONDON -- Level Four Software has struck a deal with UK-based interactive agency i-design to use its ATM testing software for demonstrating advertising promos and concepts on branded cash machine screens.

I-design's interface design service and software allows banks to add graphics and on-screens ads to cash machine networks. Under the deal, i-design will use Level Four's ATM Channel Development Suite to illustrate how branded screens can be added to ATM networks, according to a news release.

In return, Level Four will benefit from advanced content made available for product demonstrations, as well as from joint sales and marketing opportunities. Terms of the deal were not disclosed.

Richard Swinfen, technical director at i-design said many customers' main contact with their banks is through the ATM, so a consistent, branded on-screen presence is important. "Using Level Four's highly visual development and testing technology will allow us to better illustrate to banks the potential of the ATM channel," he said in the release.