Bank / Credit Union

IndusInd Bank becomes official bank of Paralympic Committee of India

Photo: Adobe Stock

September 5, 2024

IndusInd Bank partnered with the Paralympic Committee of India to become the official banking partner. Through this partnership, the bank will improve para-sports by providing resources, creating inclusive environments and upgrading facilities for athletes with disabilities, according to a press release.

IN addition, the bank will launch the campaign #HarKadamJeetKa to promote its support of disabled athletes.

"At IndusInd Bank, we are honored to partner with the Paralympic Committee of India as their Official Banking Partner for the upcoming Paris 2024 Paralympic Games. It is a matter of great pride to support our Para-Champions who will represent India at the Paris 2024 Paralympic Games. Our new campaign, '#HarKadamJeetKa,' celebrates their remarkable spirit and achievements and highlights the fact that IndusInd Bank has supported them in every step of their journey. We hope this initiative will inspire and elevate the profile of para-sports, fostering greater recognition and support for their extraordinary achievements," Sanjeev Anand, head of corporate, commercial and rural banking for IndusInd Bank, said in the release.

"We are thrilled to announce IndusInd Bank as the official banking partner of the Paralympic Committee of India for the Paris 2024 Paralympic Games. This partnership, under the inspiring campaign #HarKadamJeetKa, represents more than just financial support; it embodies a shared vision of perseverance, excellence, and triumph. With 84 athletes in our contingent, the largest ever from India, we are poised to make history in Paris. IndusInd Bank's commitment strengthens our resolve to support our athletes as they aim to outshine their remarkable achievements from Tokyo 2020. Together, we are ready to embark on this incredible journey, and we are confident that with every step, victory will be within reach," Shri Devendra Jhajharia, president of the Paralympic Committee of India, said in the release.