News

Indian bank refocuses efforts on mobile-first banking

June 21, 2016

Yes Bank, India's fifth largest private sector bank by deposits, has launched its new revamped website that is intended to offer its customers a more consistent customer experience optimized across the latest browsers, tablets and mobile phones.

"With increasing proliferation of digitized banking, Yes Bank's website will play a critical role in providing a world-class cutting-edge experience for all our customers which is customized based on the user's product interests and geography," Rana Kapoor, CEO of Yes Bank, said in a statement. "By leveraging the pillars of new age technology and innovation, our new website will offer segmented user interactions, which are as fulfilling as visiting one of Yes Bank's state-of-art branches."

Yes Bank also announced that it is the first bank in India to use the .bank domain.