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InComm, CheckFreePay partnership lets consumers pay bills in cash at retail POS

June 28, 2018

InComm, a provider of prepaid products and transaction services, is partnering with CheckFreePay Corp., a subsidiary of Fiserv Inc., to give consumers the option to use cash to pay their bills in the checkout lane at participating locations. 

VanillaDirect Pay from InComm lets consumers make payments without needing a bank account or having to go to another part of the store to carry out a separate transaction.

The partnership with CheckFreePay will expand the list of billers' payments accepted by InComm retail partners — soon to incude Dollar General and Family Dollar.

CheckFreePay will leverage InComm's extensive retail footprint to support in-person payment preferences for millions of consumer accounts.

"For the millions of consumers who predominantly use cash in their financial lives, partnering with CheckFreePay allows us to continue to transform the payment experience," Matt Lanford, InComm senior vice president and general manager for financial services, said in the release. "Our technology is serving consumers, enabling them to pay bills easily, while also driving more traffic into our retailers and increasing their revenue." 

"One in five people prefers to pay a bill in person, representing millions of households each year that regularly use walk-in bill payment services," said John Stoner, Fiserv president of biller solutions. "Whether it is for the convenience of paying a bill while shopping or the ability to receive a receipt immediately upon payment, VanillaDirect Pay and CheckFreePay will enable more biller organizations to conveniently serve customers in-lane at thousands of retail locations without visiting a designated walk-up pay counter."