August 26, 2021
Glia, a digital customer service solutions provider, has announced Ideal Credit Union, based in Woodbury, Minnesota, has deployed its communications and collaboration platform for digital customer service. This platform offers video banking and voice, messaging and more, according to a press release.
The credit union deployed this platform to handle both high call volumes and long wait times. With this tool, users no longer have to reauthenticate themselves while switching between services.
"A strong digital strategy is critical for success both today and in the future, which is why we've adopted a digital-first mindset enterprise-wide," Shannon Butler, senior vice president of operations of Ideal Credit Union, said in the release. "Consumer expectations have skyrocketed in recent years and financial institutions must be able to meet and serve them in real-time and personally to earn their loyalty. Leveraging Glia has been a key part of our digital transformation; since implementing the platform, we've improved the experience for both our members and staff which is evidenced by their positive feedback."