Digital Banking
Gr4vy gets $11.1M to launch cloud-native payment platform
April 30, 2021
Gr4vy, a cloud-native payments company, is launching a payment orchestration platform that leverages the cloud to modernize payments infrastructure.
The company also closed its Series A funding round of $11.1 million, led by Nyca Partners with participation from Activant Capital, Global Founders Capital, and Firestartr, bringing its total funding to $12.2 million, according to a press release.
"We are the only payment orchestration platform built natively in the cloud. With our infrastructure and tools, retailers can expand and control their payment stack from anywhere," John Lunn, founder and CEO of Gr4vy, said in the release. "Gr4vy is also payment service provider agnostic. Retailers can mix and match providers, payment methods and route their transactions without being locked into a single ecosystem. This agility and flexibility ensures retailers never have to lose a customer or transaction again."
Gr4vy payment orchestration benefits include:
Flexibility:The platform enables retailers to easily connect, test and deploy processors, alternative payment methods and services in a few clicks.
Customized workflows: A no-code workflow engine allows retailers to build workflows that optimize transaction routing based on country, currency, time of day, and to reroute transactions due to downtime.
PCI1 certified vault: Retailers can move fluidly across current and future payment service providers, storing and securing customer payment details.
Universal API: API allows retailers to integrate once and access new payment types and functionality without code changes.
Easy checkout: By integrating Gr4vy into their existing checkouts retailers can automatically update their checkout page and reflect specific payment methods without rewriting code.
