News

FIs honored with Interactive Customer Experience Awards

June 9, 2017

The Interactive Customer Experience Association presented the 2017 Elevate Awards at dinner and ceremony on Wednesday evening in Dallas. Financial institutions BMO and China Zheshang Bank both took home honors in the competition.

The ICX awards, judged by a panel of industry experts and journalists, were presented in 10 categories, with an 11th award for the ICX Influencer of the Year. The two FIs competed in a field that included major players BP; LG; McDonald's, Trek and Under Armour, among others.

China Zheshang Bank was recognized for Best ICX Deployment, Financial Services by Shikatani LaCroix Design. Among the judges's comments on the entry: 

• "The array of media messaging and interaction is impressive, as is the way in which it has been integrated into design." 
• "The project was multifaceted and delivered a new experience to customers."

BMO captured honors for Best Interactive Customer Experience at Point of Wait for the bank's First Canadian Place seasonal campaign by Cineplex. Among the judges' comments: 

• "Gorgeous visually. Really accomplished bringing the outdoors in."
• "Excellent experience of ambient media for branding. The motion-activation adds significantly to the engagement, which is anchored in rich images that are contextually relevant to the time and place."

"The elevate awards showcase overall excellence, creativity, design and teamwork from those who support the industry with dedication," said Kathy Doyle, executive vice president and publisher of Networld Media Group, organizer of the summit and parent company of the association. "We are honored to present the best in class each year at the ICX Summit."

Networld Media Group is also organizer of the annual Bank Customer Experience Summit, to be held Sept. 18–20 at the Sofitel Chicago Magnificent Mile hotel, Sept. 18-20. Entries for the BCX awards are currently being accepted, with an entry deadline of Friday, June 16.