News

FIs get a sharper view of card portfolio performance with SmartLook

October 20, 2016

Payment solutions provider TMG has launched or enhanced several data analytics solutions for its credit and debit card-issuing clients.

According to a press release, the company offers its clients hundreds of reports for both credit and debit platforms through the Springboard application.

These include descriptive data from operational areas ranging from fraud and disputes to cardholder service call summaries. Credit and debit cards teams can filter reports based on a large number of available parameters.

Further descriptive analytical reporting is offered through the company's SmartLook portfolio analytics solution, the release said.

"SmartLook offers reports that showcase patterns, trends and segmentation for a deeper understanding of portfolio performance and cardholder activity," said Jennifer Davis, TMG vice president of SmartGrowth. "It allows issuers to assess the health of their portfolios so decisions on corrective action can be made quickly and intelligently." 

SmartLook helps issuers readily identify the strengths and weaknesses of their card portfolios so they know where to spend their time, and which cardholders to target for increasing activation, use and balances, the release said.

"A major focus for TMG is pushing beyond descriptive data analytics to deliver our financial institution clients predictive — and even prescriptive — analytics," said TMG Chief Technology Officer Pam Brodsack. "As consumers become accustomed to hyper-personalized experiences … knowing precisely what they need and when is critical. We want to make it as simple as possible to gain, and most importantly, act on those insights."