Bank / Credit Union

First Keystone Community Bank rolling out 'holistic data experience'

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March 17, 2021

White Clay, a fintech company offering regional and community banks and credit unions access to customer data, announced that First Keystone Community Bank will use a scalable version of its solution to build a holistic data experience across its organization. The experience will empower the bank to optimally price relationships to drive profitability and increase shareholder value.

White Clay recently reconfigured its solution to give community banks and credit unions the robust tools and functionality that larger financial institutions enjoy, Bob Kottler, White Clay's executive vice president and chief revenue officer, said in a company press release

"It's critical for banks to know which of their customers are driving shareholder value," he said. "Our new scalable solution is sophisticated and more compact to give smaller financial institutions everything they need to optimize their capital, liquidity and revenue regardless of the economic environment, which is important now and post pandemic."

First Keystone has been using White Clay for its commercial business and plans to expand it to their retail customers later in the year. White Clay will manage the bank's house-holding data, funds transfer pricing engine, expense methodology and more.

"White Clay gives us more consistency within our operation by providing one true source for our relationship data, which we can review for coaching purposes," Jonathan Littlewood, chief lending officer at First Keystone, said in a company press release. "Overall, we can now focus on driving profitability throughout our product offerings and customer relationships."