Software

First Financial Bank partners with Kasisto to boost account openings

Photo: Adobe Stock

February 29, 2024

First Financial Bank, based in Indiana, has partnered with Kasisto, creator of conversational AI assistant Gabby, and has seen a 10% increase in new accounts opened. In addition, it has seen a 27% increase in new certificate of deposit accounts, according to a press release.

With Gabby, 90% of the questions are contained within the assistant so there's no need to escalate to a person. Gabby runs on Kasisto's KAI platform.

"Integrating Gabby into our First Financial team has been crucial to elevating the client experience," Brad Waldhoff, CIO at First Financial Bank, said in the release. "The positive response from our customers and team members alike has been encouraging and has allowed us to deepen our relationships by providing more information that can help our customers achieve financial wellness. The success we've experienced at this stage is a testament to the work the Kasisto team has provided, leveling-up our banking experience through their future-facing technology."

"Today's banking experience needs to meet customers where they are, and AI technology is what allows banks to meet this demand," Zor Gorelov, CEO of Kasisto, said in the release. "Our work with First Financial Bank demonstrates how digital assistants and AI can further the goals of the bank while providing customers with a banking experience that meets and anticipates their banking needs."