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EFTA to host meeting on e-commerce payment models

January 16, 2002

HERNDON, Va. --  The Electronic Funds Transfer Association (EFTA) will convene its Electronic Commerce Payments Council on Wednesday, May 9 in Chicago to explore a variety of e-commerce payment models.

"E-commerce activity is exploding within the payments sector," said Kurt Helwig, EFTA executive director. "Participants in the business need to understand who the players are, who is offering viable business solutions, and whether these solutions offer solid value propositions for all stakeholders -- consumers, merchants, processors, as well as financial institutions, networks and other third parties that are committing resources to bring these solutions to market."

A panel of e-merchants and e-merchant service providers will participate in "Payments: What Works, What Doesn't and What's Next."

Moderated by Steve Klebe, vice president of strategic alliances, payment and risk at CyberSource, the panel will include Catherine Genovese, vice president of operations at Playboy.com, Inc.; Mike Martinez, senior vice president and chief financial officer at Enable Systems, and Rene Pelegero, director of global payments at Amazon.com.

Pelegero also serves as co-chair of the Electronic Commerce Payments Council, with Paul Schmelzer, formerly of Star Systems, Inc.

In addition to the merchant-focused panel, guest speakers will present three e-commerce solutions classified as Models I and II, according to classifications developed by the Advanced Payments Group, a subcommittee of EFTA's Network Executives' Council. Earlier this year the subcommittee released "Online Debit on the Internet: Models and Guideline," providing an open technological and operating framework that encourages a variety of interoperable e-commerce solutions.

Speakers and their presentations include: John Donovan, vice president of electronic commerce at Maestro International, "The Maestro Electronic Commerce Solution"; Kiran Gandhi, vice president, Mag-Tek, and Roger Applewhite, director, emerging payments practice, Benton International/Perot Systems, "The Alliance - An Overview"; and Paul Tomasofsky, vice president, NYCE Corporation, "SafeDebit--The Solution for PIN Debit on the Internet."

At the conclusion of each presentation, council members will evaluate the presenters' e-commerce solutions based on earlier-established criteria, which include consumer and merchant acceptance, value propositions, authentication and security. Speakers will receive copies of council members' evaluations, providing the input and reactions of experts in a wide variety of fields.

Council participation is limited to EFTA members, but the association will welcome industry representatives as guests at the May 9 meeting. For information on attendance, contact Eftassn@aol.com.


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