Payments

Discover partners with Jennifer Coolidge for advertising campaign

Photo: Discover

October 4, 2023

Discover launched its "Especially for Everyone" brand campaign with actress Jennifer Coolidge to focus on how its benefits and products are for all consumers. The campaign will specifically focus on Discover's Cashback Debit checking account, according to a press release.

In the first advertisement, Coolidge will use her debit card at a restaurant and discuss its benefits such as 1% cash back on up to $3,000 of monthly purchases.

"I am proud to be partnering with Discover for this new campaign because they offer a unique experience for all of their customers," Coolidge said in the release. "I gravitate towards people who treat others equally and are accessible which I found to be even more true with the Discover team when we were filming these ads."

The debit card also offers no account fees, early direct deposit and access to 60,000 surcharge-free ATMs.

The campaign will run on TV, online, radio, social media and other channels. You can watch the advertisement below.