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Discover Financial Services extends alliance with General Growth Properties
September 4, 2007
RIVERWOODS, Ill. - Discover Financial Services has announced the availability of Discover Gift Cards at various General Growth Properties mall locations nationwide. This agreement will mark the first time Discover Gift Cards are available in retail locations and able to be purchased by non-Discover card members.
"We now can provide more relevant offerings to consumers, whether they're interested in purchasing a mall gift card or one that can be used anywhere Discover Network Cards are accepted," said Dana Traci, vice president of Prepaid & Partner Marketing for Discover Card. "General Growth Properties and merchants will also benefit from the partnership, as we communicate the program to our more than 50 million card members nationwide."
This partnership is part of the Discover Card mall sponsorship that conducts promotions throughout the year at select GGP properties. Together, the programs represent an integrated marketing partnership intended to help drive purchasing and customer loyalty.
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