Bank / Credit Union
Diebold Nixdorf partners with Nielsen for banking consumer experience report
November 4, 2021
Diebold Nixdorf recently partnered with NielsenIQ to compile its Motivations in modern banking report, which surveyed 12,000 consumers in 11 countries. The report gathered data to help financial institutions understand how their customers interact with both banking and technology, according to a press release.
The report uncovered five types of financial consumer segments, the largest of which was simplicity seekers at 31% that avoid complex tools or relying on others. The other segments include:
- Guarded explorers at 24% want technologies with a human touch.
- Struggling realists at 19% struggle with financial management and want security and appreciation.
- Established traditionalists at 18% will only adopt the most safe and accepted technologies.
- Empowered self-starters at 8% want hyper-personalization.
"For banks to truly understand how to cater their technology experiences to their consumers, they must understand the 'Why' — the motivations that drive what consumers crave from their banking experience," Simon Powley, head of advisory services and consulting at Diebold Nixdorf, said in the release. "Those banks that can understand these motivations will improve outreach and service quality, win higher loyalty and focus investments on areas where they will make the biggest difference."
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Diebold Nixdorf
As a global technology leader and innovative services provider, Diebold Nixdorf delivers the solutions that enable financial institutions to improve efficiencies, protect assets and better serve consumers.
