News
Diebold Direct marketing program wins industry recognition
February 21, 2002
NORTH CANTON, Ohio -- The American Telemarketing Association recently
awarded its prestigious TELO Award for excellence in telemarketing to Diebold, Incorporated, at the association's annual convention in San Francisco. Diebold earned the honor for its successful "Over-the-Phone" (OTP) ATM marketing program.
In the OTP direct marketing concept, associates at Diebold's Green, Ohio-based call center market ATMs to customers who can't be reached through traditional sales channels. The TELO award was presented to Diebold to recognize the innovation and success of the company's TeleAdvantage program, which provides comprehensive telemarketing services to various Diebold customers.
"This new approach enabled us to increase our business while providing improved service with increased customer loyalty and satisfaction," said Benjamin Harris, direct marketing operations manager for Diebold.
Diebold's telemarketing expertise was also recognized with an ACCE Gold Award presented by TeleProfessional magazine in September.
"We are extremely pleased that our OTP program received two of the
top awards in our industry," said Harris. "What really matters is that
the program has helped us do a better job of reaching our customers." Diebold's ISO-certified call center serves approximately 8,000 financial customers in the United States and Canada.
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Diebold Nixdorf
As a global technology leader and innovative services provider, Diebold Nixdorf delivers the solutions that enable financial institutions to improve efficiencies, protect assets and better serve consumers.
