Payments

Commerce Signals intros transaction-based segmentation library for advertising

June 22, 2021

Commerce Signals, a Verisk Financial company and omnichannel payments solutions company, has introduced its transaction-based segmentation library to help digital advertisers reach their top value audiences. The solution gathers data from debit and credit card transactions from 40 million households and 500 audience segments, according to a press release.

Digital advertisers can purchase the audience data at LiveRamp Data Store and integrate it into programmatic and direct advertising campaigns for online, mobile and TV, according to the release. They can narrow down this data to specific retailers by zip code or store location.

"The purchasing landscape is changing rapidly in today's consumer-empowered, omnichannel and increasingly revitalized marketplace," Nick Mangiapane, chief marketing officer at Commerce Signals, said in the release. "Commerce Signals delivers a powerful library of more than 500 continuously updated transaction-based segments so that advertisers can efficiently reach the right buyer audiences to grow share of wallet and revenues."