News

Cashiers promoted to 'community bankers' with new Barclays branch model

July 14, 2014

Barclays has announced that it will promote more than 6,500 branch staff from the role of teller (or "cashier," as the FI calls them) to that of "community banker."

A news release from the London-based bank said that the move reflects "the radical way banking is changing, with customers increasingly choosing to conduct basic transactions through a digital platform and instead using branches for more in-depth conversations with staff."

Barclays is investing in branches to eliminate teller windows and move staff to the main banking hall — equipped with iPads that they can use to help customers in face-to-face interactions.

"We know that really helping customers requires a lot of valuable people skills and this change is about investing in our colleagues and recognizing their talents, Steven Cooper, CEO of Barclays Personal Banking.

The community banker role will come effective Oct. 1, the release said. In addition to the title change, promoted staff will also receive a pay raise.